{"iq":[{"id":"1",
"q":"What is SEO & why is it so important?",
"answer":"In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvementof Search Engine rankings of websites, products, services or other content.\nIt shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.\nThe importance of SEO starts with the desire of the companies to gain more traffic for their websites.\nThe ranking over search engines matter because users pay more heed to the first 5 searches on Google.\nMoreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific."
},
{"id":"2",
"q":"What is a Search Engine? ",
"answer":" A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web.\nSearch engines generally answer the queries entered by the users and give them a list of search results. "
},
{"id":"3",
"q":"What is SEO and introduce its types?",
"answer":"Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.\n\nTwo Types of SEO are:\nOn Page Optimization\nOff Page Optimization"
},
{"id":"4",
"q":"What are the SEO tools do you use?",
"answer":"The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster."
},
{"id":"5",
"q":"What do you mean by Backlink and Out bound links?",
"answer":"The links incoming on a particular website is known as Backlink and giving own sites link in others websites is known as Out bound links."
},
{"id":"6",
"q":"What do you mean by keywords and why are they used in SEO?",
"answer":"Keyword is a particular term which is used to search related topics and links through search engine ranking further, like in google topics are searched on topics or questions asked by the users. So, they are used in SEO to get best searched results according to users choice. "
},
{"id":"7",
"q":"What tools do you mostly used in doing SEO?",
"answer":"Common used tools in SEO are:-\n(a)Alexa\n(b)Google webmaster\n(c)Google Analytics\n(d)Woorank\n(e)Open site explorer\n(f)SEO worker "
},
{"id":"8",
"q":"What is Cloaking?",
"answer":"This is a process in which the search engine shows different content of particular websites which in actual is different presented as compared to the users browser.\nIn SEO world it is one of the black hat technique."
},
{"id":"9",
"q":"How many characters limits are there in title tag? ",
"answer":"Around 70 characters."
},
{"id":"10",
"q":"What do you know about black hat SEO? Name few ?",
"answer":"This is a kind of some aggressive tactics used by SEO which on focus on ranking of websites through search engine ranking and not on the clients or people referring to it. Black hat SEO just violated the search engines guidelines. Some black hat SEO are:-\nLink farming\nHidden text\nGateway or Doorway pages.\nCloaking\nKeyword stuffing"
},
{"id":"11",
"q":"Can you tell me something about Googlebot?",
"answer":"To index and update a webpage Google uses the Googlebot (Web Spider).\nCaching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage."
},
{"id":"12",
"q":"What is the main purpose of using keyword in SEO?",
"answer":"Keyword is a single word,and while a combination of those keywords makes phrases.\nThese keywords or phrases are used by the search engines to populate the subjects over the internet.\nSearch engine stores keywords in the database,and when search is done, it will come up with the best possible match."
},
{"id":"13",
"q":"What is SERP?",
"answer":"Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements."
},
{"id":"14",
"q":"What is organic result?",
"answer":"Organic result in SEO denotes to the listing of the\nweb pages that are most relevant to the search query entered by the user.\nIt is also referred to as “free” or “natural” result.\nGetting a higher ranking in the organic result over the search engines is the very purpose of SEO."
},
{"id":"15",
"q":"What are paid results? ",
"answer":"Paid results in SEO mean the exact opposite of organic results.\nIt generally denotes to advertisements that are displayed above the organic results.\nSeveral website owners make payments to Google to display their websites for certain search terms or keywords.\nPaid results show up when some user enters a search query with those keywords. "
},
{"id":"16",
"q":" What is “Google Suggest” or “Autocomplete”? ",
"answer":"Google Suggest is a part of the auto-complete function of Google search engine.When any user enters a word or some letters over the search field,\nGoogle shows many associated terms to him/her in a drop down menu.\nSuch suggestions are a collection of the most frequently search terms over the Google search engine. "
},
{"id":"17",
"q":"Can you mention the functions of body content relevance?",
"answer":"Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text.\nIt helps in good optimization of the sites and also to improve your ranking in the search engine. "
},
{"id":"18",
"q":"What are Spiders, Robots and Crawlers and what are their functions?",
"answer":"Spiders, robot and crawler, they are all same and referred by different names.\nIt is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes."
},
{"id":"19",
"q":"What is keyword stemming? ",
"answer":"The process of finding out new keywords from the root keyword from the search query is referred as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword. "
},
{"id":"20",
"q":"Name some SEO blogs that you frequently read?",
"answer":"Google Webmaster Central\nSearch Engine Land\nSEOSmarty\nMOZ\nSearch Engine Journal\nBacklinkO "
},
{"id":"21",
"q":"What do you mean by Cloaking?",
"answer":"Cloaking is a deceptive way of optimizing your website for search.\nIn this technique, a different content will be show to the search engine crwaler than what is presented to the end users. "
},
{"id":"22",
"q":"How many characters limits in & Meta Description tag? ",
"answer":" We can add 70 characters in title tag and 222 characters in Meta Description tag. Though google now places a pizel limit. "
},
{"id":"23",
"q":"What is Google Sandbox?",
"answer":"Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website."
},{"id":"24",
"q":"What is blackhat seo ? ",
"answer":"In order to get a high ranking in search engine result page,\nwebsites go for various methods and techniques which are characterized by two categories.\nOne method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO."
},
{"id":"25",
"q":"Name few Black Hat SEO techniques? ",
"answer":"Link Farming\nHidden text, etc.\nGateway or Doorway pages\nCloaking\nKeyword Stuffing"
},{"id":"26",
"q":"Can you differentiate between ‘nofollow’ and ‘dofollow’ link?",
"answer":"Nofollow links do not pass\nLink juice and have no impact on Google Ranking Algorithm.\nDofollow link passes link juice and has an impact on Google Ranking Algorithm."
},{"id":"27",
"q":"What is the difference between PR (page rank) and SERP (Search engine result page)?",
"answer":"Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website. SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute."
},{"id":"28",
"q":"Why the Title Tag in website is valuable?",
"answer":"Title tags are very essential in SEO,as it tells about the contents on that web page.Through title tags only the search engine will tell the user, what is there in the page."
},{"id":"29",
"q":"What is considered as more significant, creating content or building backlinks?",
"answer":"Both are necessary, creating quality content is equally important to building backlinks.Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking."
},{"id":"30",
"q":"What is On Page SEO ",
"answer":"On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.\nOn page SEO is related to the optimization of the content as well as the HTML source code of any web page.Some of its aspects include meta tags, title tags, meta description and heading tags."
},{"id":"31",
"q":"Differentiate between “do follow” and “no follow”? ",
"answer":" No follow is a link part where you can give links of particular sites and it is not cached by google in search engine ranking whereas,in do follow its just the opposite and allow search engine ranking to follow the link and get in the particular websites."
},{"id":"32",
"q":"Why are backlinks important in SEO?",
"answer":"From the perspective of SEO, there is a difference between backlinks and quality backlinks.\nFor Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.\nThe higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks. "
},{"id":"33",
"q":"What are the most important Google ranking factors?",
"answer":"According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:\n#1 Content\n#2 Backlinks\n#3 RankBrain "
},{"id":"34",
"q":"What is robots.txt?",
"answer":" Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.\nRobots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.\nIF you want to block all search engine robots from crawling your website, just put the follow code:\n\nUser-agent: *\nDisallow: /\nIF you want to block Google from crawling your website, just put the follow code:\n\nUser-agent: Googlebot\nDisallow: /\nIt is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website. "
},{"id":"35",
"q":"What is HTML Sitemap?",
"answer":" An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.\nHTML sitemap contains all formatted text files and linking tags of any website.\nIt is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner."
},{"id":"36",
"q":"How can I see what pages are indexed in Google?",
"answer":"There are two ways to see if the webpages of any specific website are indexed by Google.\n1) One can check the Google Index Status of any specific website through Google Webmaster tools.After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.\n2) One can also perform a manual search onGoogle by typing on Google search bar site:domainname.com,and the number of pages indexed would reflect on the SERP. "
},{"id":"37",
"q":"What are doorway pages?",
"answer":"Doorway Pages, also known as gateway pages, portal pages or entry pages,refer to web pages or websites that are developed for higher ranking when specific search queries are entered.\nSuch pages give way to multiple web pages on the SERP which lead users to the same web destination.\nThese can also funnel the users to intermediate pages that does not hold as much importance as the final webpage.\nTwo common forms of doorway pages are cloaking and redirecting pages. "
},{"id":"38",
"q":"What are 404 errors?",
"answer":" 404 errors are considered one of the most potential impediments in the way to successful SEO.When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.\nInteresting thing is,Google does not penalize any website for 404 errors.\nHowever, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic."
},{"id":"39",
"q":"What is anchor text? ",
"answer":"Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.\nThese texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.\nAnchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc.\nSEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text."
},{"id":"40",
"q":"What is Image Alt Text? ",
"answer":"Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.\nThe Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image."
},{"id":"41",
"q":"What is 301 Redirect? ",
"answer":"301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.\nWith this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected."
},{"id":"42",
"q":"What is Google Analytics? ",
"answer":" Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.\nIt is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment."
},{"id":"43",
"q":"What is Google PageRank?",
"answer":" Google PageRank was a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains.\nIn other words, PageRank views backlinks as votes, which means if Page X links to Page Y, Page Y is voted by Page X. The job of PageRank is to interpret both the page content and find relevancy. The higher is the relevancy level, greater importance is ascribed to a certain page by Google which positively affects the organic result of that web page."
},{"id":"44",
"q":"What is Domain Authority?",
"answer":"Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.\nThe greater your DA, the more likely your website to have strong traffic and high ranking in Google.\nYou can check domain authority of any website in Open Site Explorer.\nThis metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.\nDomain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority."
},{"id":"45",
"q":"What is Search Engine Submission? ",
"answer":"\nSearch engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.\nIn other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.\nThis is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website."
},{"id":"46",
"q":"What is Directory Submission?",
"answer":"Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.\nDirectory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid. "
},{"id":"47",
"q":"What is Article submission?",
"answer":"Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.\nEven though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014."
},{"id":"48",
"q":"What is Press Release submission?",
"answer":"Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.\nOnline press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future. "
},{"id":"49",
"q":"What are Classified ads?",
"answer":"A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.\nClassified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread."
},{"id":"50",
"q":"What is Forum Posting? ",
"answer":"Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.\nExample: FileZilla Forums, WebmasterWorld…"
},{"id":"51",
"q":"What is a Business directory? ",
"answer":"A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.\nBusiness may be compiled either manually or through an automated online search software. "
},
{"id":"52",
"q":"What is Social Bookmarking?",
"answer":"Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.\nThese bookmarks are usually public, and can be viewed by other members of the site where they are stored. "
},{"id":"53",
"q":"What is Social Networking? ",
"answer":"Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+. "
},{"id":"54",
"q":"What is RSS Feed?",
"answer":"RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.\nRSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites."
},{"id":"55",
"q":"What is Guest posting? ",
"answer":"Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post."
},{"id":"56",
"q":"What is Google Panda?",
"answer": "Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.\nGoogle Panda was created to target sites that publish low quality content and penalize them if possible."
},{"id":"57",
"q":"What is Google Penguin? ",
"answer":"Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.\nThe Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO.On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense."
},{"id":"58",
"q":"What is Mobilegeddon?",
"answer":"Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.\nThe main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.\nIndividual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google."
},{"id":"59",
"q":"What is HTTPS/SSL Update?",
"answer":"HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet."
},{"id":"60",
"q":"Why the Title Tag in website is valuable?",
"answer":"Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page."
},{"id":"61",
"q":"What is considered as more significant, creating content or building backlinks? ",
"answer":"Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking."
},
{"id":"62",
"q":"Can you mention the difference between SEO and SEM? ",
"answer":"SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in\nSearch Engine Result Page (SERP) in the Ads section.While SEO is optimizing the site to increase the organic ranking of a site."
},
{"id":"63",
"q":"What do you know about LSI? ",
"answer":"LSI stands for Latent Semantic Indexing.\nThis technique is established to obtain the data by relating the word to its closest counterparts or to its similar context.\nFor example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions,\nBentley car, car race etc."
},
{"id":"64",
"q":"How will you cross-check whether your SEO campaign is working or not?",
"answer":"To check whether your SEO campaign is working or not, the first approach is to check the websites statistics,which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywordsnd key phrases and look for the search result.The number of search result will tell you whether your SEO campaign is working or not."
},
{"id":"65",
"q":"What is the meaning of competitive analysis?",
"answer":"Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results."
},
{"id":"66",
"q":"What will be your next steps if your SEO methods or technique does not work?",
"answer":"My first attempt would to try analysis the problem and resolve them step by step\nFirstly I would try to see whether it is a new project, and then like to re-check the key words.Also, I would look for relevant key-words that can be helpful.\nEven though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.\nIf website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required."
},
{"id":"67",
"q":"What is PPC?",
"answer":"PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.\nIt is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively.\nIn CPC, if the user clicks on the advert, only then the advertiser will be charged."
},
{"id":"68",
"q":"What are Webmaster tools?",
"answer":"Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc."
},
{"id":"69",
"q":"What is the latest update in SEO?",
"answer":" The latest updates in SEO are:\nPanda\nPenguin "
},
{"id":"70",
"q":"What is “pizza box” in term of Google?",
"answer":" When google server comes in standard case then it is known as “Pizza Box”."
}
]
}
"q":"What is SEO & why is it so important?",
"answer":"In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvementof Search Engine rankings of websites, products, services or other content.\nIt shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.\nThe importance of SEO starts with the desire of the companies to gain more traffic for their websites.\nThe ranking over search engines matter because users pay more heed to the first 5 searches on Google.\nMoreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific."
},
{"id":"2",
"q":"What is a Search Engine? ",
"answer":" A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web.\nSearch engines generally answer the queries entered by the users and give them a list of search results. "
},
{"id":"3",
"q":"What is SEO and introduce its types?",
"answer":"Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.\n\nTwo Types of SEO are:\nOn Page Optimization\nOff Page Optimization"
},
{"id":"4",
"q":"What are the SEO tools do you use?",
"answer":"The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster."
},
{"id":"5",
"q":"What do you mean by Backlink and Out bound links?",
"answer":"The links incoming on a particular website is known as Backlink and giving own sites link in others websites is known as Out bound links."
},
{"id":"6",
"q":"What do you mean by keywords and why are they used in SEO?",
"answer":"Keyword is a particular term which is used to search related topics and links through search engine ranking further, like in google topics are searched on topics or questions asked by the users. So, they are used in SEO to get best searched results according to users choice. "
},
{"id":"7",
"q":"What tools do you mostly used in doing SEO?",
"answer":"Common used tools in SEO are:-\n(a)Alexa\n(b)Google webmaster\n(c)Google Analytics\n(d)Woorank\n(e)Open site explorer\n(f)SEO worker "
},
{"id":"8",
"q":"What is Cloaking?",
"answer":"This is a process in which the search engine shows different content of particular websites which in actual is different presented as compared to the users browser.\nIn SEO world it is one of the black hat technique."
},
{"id":"9",
"q":"How many characters limits are there in title tag? ",
"answer":"Around 70 characters."
},
{"id":"10",
"q":"What do you know about black hat SEO? Name few ?",
"answer":"This is a kind of some aggressive tactics used by SEO which on focus on ranking of websites through search engine ranking and not on the clients or people referring to it. Black hat SEO just violated the search engines guidelines. Some black hat SEO are:-\nLink farming\nHidden text\nGateway or Doorway pages.\nCloaking\nKeyword stuffing"
},
{"id":"11",
"q":"Can you tell me something about Googlebot?",
"answer":"To index and update a webpage Google uses the Googlebot (Web Spider).\nCaching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage."
},
{"id":"12",
"q":"What is the main purpose of using keyword in SEO?",
"answer":"Keyword is a single word,and while a combination of those keywords makes phrases.\nThese keywords or phrases are used by the search engines to populate the subjects over the internet.\nSearch engine stores keywords in the database,and when search is done, it will come up with the best possible match."
},
{"id":"13",
"q":"What is SERP?",
"answer":"Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements."
},
{"id":"14",
"q":"What is organic result?",
"answer":"Organic result in SEO denotes to the listing of the\nweb pages that are most relevant to the search query entered by the user.\nIt is also referred to as “free” or “natural” result.\nGetting a higher ranking in the organic result over the search engines is the very purpose of SEO."
},
{"id":"15",
"q":"What are paid results? ",
"answer":"Paid results in SEO mean the exact opposite of organic results.\nIt generally denotes to advertisements that are displayed above the organic results.\nSeveral website owners make payments to Google to display their websites for certain search terms or keywords.\nPaid results show up when some user enters a search query with those keywords. "
},
{"id":"16",
"q":" What is “Google Suggest” or “Autocomplete”? ",
"answer":"Google Suggest is a part of the auto-complete function of Google search engine.When any user enters a word or some letters over the search field,\nGoogle shows many associated terms to him/her in a drop down menu.\nSuch suggestions are a collection of the most frequently search terms over the Google search engine. "
},
{"id":"17",
"q":"Can you mention the functions of body content relevance?",
"answer":"Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text.\nIt helps in good optimization of the sites and also to improve your ranking in the search engine. "
},
{"id":"18",
"q":"What are Spiders, Robots and Crawlers and what are their functions?",
"answer":"Spiders, robot and crawler, they are all same and referred by different names.\nIt is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes."
},
{"id":"19",
"q":"What is keyword stemming? ",
"answer":"The process of finding out new keywords from the root keyword from the search query is referred as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword. "
},
{"id":"20",
"q":"Name some SEO blogs that you frequently read?",
"answer":"Google Webmaster Central\nSearch Engine Land\nSEOSmarty\nMOZ\nSearch Engine Journal\nBacklinkO "
},
{"id":"21",
"q":"What do you mean by Cloaking?",
"answer":"Cloaking is a deceptive way of optimizing your website for search.\nIn this technique, a different content will be show to the search engine crwaler than what is presented to the end users. "
},
{"id":"22",
"q":"How many characters limits in & Meta Description tag? ",
"answer":" We can add 70 characters in title tag and 222 characters in Meta Description tag. Though google now places a pizel limit. "
},
{"id":"23",
"q":"What is Google Sandbox?",
"answer":"Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website."
},{"id":"24",
"q":"What is blackhat seo ? ",
"answer":"In order to get a high ranking in search engine result page,\nwebsites go for various methods and techniques which are characterized by two categories.\nOne method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO."
},
{"id":"25",
"q":"Name few Black Hat SEO techniques? ",
"answer":"Link Farming\nHidden text, etc.\nGateway or Doorway pages\nCloaking\nKeyword Stuffing"
},{"id":"26",
"q":"Can you differentiate between ‘nofollow’ and ‘dofollow’ link?",
"answer":"Nofollow links do not pass\nLink juice and have no impact on Google Ranking Algorithm.\nDofollow link passes link juice and has an impact on Google Ranking Algorithm."
},{"id":"27",
"q":"What is the difference between PR (page rank) and SERP (Search engine result page)?",
"answer":"Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website. SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute."
},{"id":"28",
"q":"Why the Title Tag in website is valuable?",
"answer":"Title tags are very essential in SEO,as it tells about the contents on that web page.Through title tags only the search engine will tell the user, what is there in the page."
},{"id":"29",
"q":"What is considered as more significant, creating content or building backlinks?",
"answer":"Both are necessary, creating quality content is equally important to building backlinks.Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking."
},{"id":"30",
"q":"What is On Page SEO ",
"answer":"On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.\nOn page SEO is related to the optimization of the content as well as the HTML source code of any web page.Some of its aspects include meta tags, title tags, meta description and heading tags."
},{"id":"31",
"q":"Differentiate between “do follow” and “no follow”? ",
"answer":" No follow is a link part where you can give links of particular sites and it is not cached by google in search engine ranking whereas,in do follow its just the opposite and allow search engine ranking to follow the link and get in the particular websites."
},{"id":"32",
"q":"Why are backlinks important in SEO?",
"answer":"From the perspective of SEO, there is a difference between backlinks and quality backlinks.\nFor Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.\nThe higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks. "
},{"id":"33",
"q":"What are the most important Google ranking factors?",
"answer":"According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:\n#1 Content\n#2 Backlinks\n#3 RankBrain "
},{"id":"34",
"q":"What is robots.txt?",
"answer":" Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.\nRobots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.\nIF you want to block all search engine robots from crawling your website, just put the follow code:\n\nUser-agent: *\nDisallow: /\nIF you want to block Google from crawling your website, just put the follow code:\n\nUser-agent: Googlebot\nDisallow: /\nIt is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website. "
},{"id":"35",
"q":"What is HTML Sitemap?",
"answer":" An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.\nHTML sitemap contains all formatted text files and linking tags of any website.\nIt is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner."
},{"id":"36",
"q":"How can I see what pages are indexed in Google?",
"answer":"There are two ways to see if the webpages of any specific website are indexed by Google.\n1) One can check the Google Index Status of any specific website through Google Webmaster tools.After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.\n2) One can also perform a manual search onGoogle by typing on Google search bar site:domainname.com,and the number of pages indexed would reflect on the SERP. "
},{"id":"37",
"q":"What are doorway pages?",
"answer":"Doorway Pages, also known as gateway pages, portal pages or entry pages,refer to web pages or websites that are developed for higher ranking when specific search queries are entered.\nSuch pages give way to multiple web pages on the SERP which lead users to the same web destination.\nThese can also funnel the users to intermediate pages that does not hold as much importance as the final webpage.\nTwo common forms of doorway pages are cloaking and redirecting pages. "
},{"id":"38",
"q":"What are 404 errors?",
"answer":" 404 errors are considered one of the most potential impediments in the way to successful SEO.When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.\nInteresting thing is,Google does not penalize any website for 404 errors.\nHowever, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic."
},{"id":"39",
"q":"What is anchor text? ",
"answer":"Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.\nThese texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.\nAnchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc.\nSEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text."
},{"id":"40",
"q":"What is Image Alt Text? ",
"answer":"Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.\nThe Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image."
},{"id":"41",
"q":"What is 301 Redirect? ",
"answer":"301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.\nWith this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected."
},{"id":"42",
"q":"What is Google Analytics? ",
"answer":" Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.\nIt is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment."
},{"id":"43",
"q":"What is Google PageRank?",
"answer":" Google PageRank was a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains.\nIn other words, PageRank views backlinks as votes, which means if Page X links to Page Y, Page Y is voted by Page X. The job of PageRank is to interpret both the page content and find relevancy. The higher is the relevancy level, greater importance is ascribed to a certain page by Google which positively affects the organic result of that web page."
},{"id":"44",
"q":"What is Domain Authority?",
"answer":"Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.\nThe greater your DA, the more likely your website to have strong traffic and high ranking in Google.\nYou can check domain authority of any website in Open Site Explorer.\nThis metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.\nDomain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority."
},{"id":"45",
"q":"What is Search Engine Submission? ",
"answer":"\nSearch engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.\nIn other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.\nThis is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website."
},{"id":"46",
"q":"What is Directory Submission?",
"answer":"Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.\nDirectory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid. "
},{"id":"47",
"q":"What is Article submission?",
"answer":"Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.\nEven though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014."
},{"id":"48",
"q":"What is Press Release submission?",
"answer":"Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.\nOnline press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future. "
},{"id":"49",
"q":"What are Classified ads?",
"answer":"A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.\nClassified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread."
},{"id":"50",
"q":"What is Forum Posting? ",
"answer":"Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.\nExample: FileZilla Forums, WebmasterWorld…"
},{"id":"51",
"q":"What is a Business directory? ",
"answer":"A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.\nBusiness may be compiled either manually or through an automated online search software. "
},
{"id":"52",
"q":"What is Social Bookmarking?",
"answer":"Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.\nThese bookmarks are usually public, and can be viewed by other members of the site where they are stored. "
},{"id":"53",
"q":"What is Social Networking? ",
"answer":"Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+. "
},{"id":"54",
"q":"What is RSS Feed?",
"answer":"RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.\nRSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites."
},{"id":"55",
"q":"What is Guest posting? ",
"answer":"Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post."
},{"id":"56",
"q":"What is Google Panda?",
"answer": "Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.\nGoogle Panda was created to target sites that publish low quality content and penalize them if possible."
},{"id":"57",
"q":"What is Google Penguin? ",
"answer":"Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.\nThe Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO.On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense."
},{"id":"58",
"q":"What is Mobilegeddon?",
"answer":"Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.\nThe main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.\nIndividual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google."
},{"id":"59",
"q":"What is HTTPS/SSL Update?",
"answer":"HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet."
},{"id":"60",
"q":"Why the Title Tag in website is valuable?",
"answer":"Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page."
},{"id":"61",
"q":"What is considered as more significant, creating content or building backlinks? ",
"answer":"Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking."
},
{"id":"62",
"q":"Can you mention the difference between SEO and SEM? ",
"answer":"SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in\nSearch Engine Result Page (SERP) in the Ads section.While SEO is optimizing the site to increase the organic ranking of a site."
},
{"id":"63",
"q":"What do you know about LSI? ",
"answer":"LSI stands for Latent Semantic Indexing.\nThis technique is established to obtain the data by relating the word to its closest counterparts or to its similar context.\nFor example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions,\nBentley car, car race etc."
},
{"id":"64",
"q":"How will you cross-check whether your SEO campaign is working or not?",
"answer":"To check whether your SEO campaign is working or not, the first approach is to check the websites statistics,which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywordsnd key phrases and look for the search result.The number of search result will tell you whether your SEO campaign is working or not."
},
{"id":"65",
"q":"What is the meaning of competitive analysis?",
"answer":"Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results."
},
{"id":"66",
"q":"What will be your next steps if your SEO methods or technique does not work?",
"answer":"My first attempt would to try analysis the problem and resolve them step by step\nFirstly I would try to see whether it is a new project, and then like to re-check the key words.Also, I would look for relevant key-words that can be helpful.\nEven though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.\nIf website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required."
},
{"id":"67",
"q":"What is PPC?",
"answer":"PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.\nIt is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively.\nIn CPC, if the user clicks on the advert, only then the advertiser will be charged."
},
{"id":"68",
"q":"What are Webmaster tools?",
"answer":"Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc."
},
{"id":"69",
"q":"What is the latest update in SEO?",
"answer":" The latest updates in SEO are:\nPanda\nPenguin "
},
{"id":"70",
"q":"What is “pizza box” in term of Google?",
"answer":" When google server comes in standard case then it is known as “Pizza Box”."
}
]
}